The way we build reflects what we believe, who we wish to be, and why we get up in the morning.
Well-crafted work is valuable work. It embraces details, intentionality, and standards.
Asking right questions of real problems drives work that produces true results.
The web exists to communicate message and provide function—these are our primary interests.
Design should complement message and never obstruct users from it.
The measure of a site should be its quality of build, not its dimensions.